Quality Circulation
Woodworker's Journal provides active woodworking readers
Geographical Breakdown
Woodworker’s Journal gathers a qualified audience of working woodworkers through alliances with key woodworking manufacturers and retailers. We acquire the names of recent woodworking tools and product buyers and actively solicit them for subscriptions.
You get a “clean,” highly targeted audience of active woodworkers who you know purchase woodworking tools and supplies. Every one of our subscriptions is sold by direct request — no trick programs designed to reach artificially high rate bases or bring in marginal readers.
- Paid readers† . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200,301
- Average number of years
subscribing to Woodworker’s Journal . . . . 3.3
- Aggressive direct mail campaigns. In 2009, we will reach out to nearly
1.7 million
woodworking prospects.
- Unsurpassed online audience — nearly a quarter million opt-in subscribers
to our award-winning
eZine.
- In addition to our unique growth in the print world, we’re still the leaders
in
cyberspace. Our eZine has hit fifth gear while other online publications
are still learning
to launch.
†ABC Audit Statement, December 2009